Five Reasons Social Media Is Essential For SEO

From
Jump to: navigation, search

What do social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. While social media has become a growing channel for marketing in recent years, most businesses have yet to profit from the potential of it. This is especially true if you are investing in SEO. The creation and management of social media accounts are extremely essential to aid in SEO efforts, although the benefits are not immediately apparent. Of the many reasons to consider social media as part of your strategy for online There are five main reasons why it is essential to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long years now. When people tweet, like or comment on the content it is referred to as a social engagement. The more social engagements a piece of content is able to get, the more social signals you can build for your website. These social signals are used by search engines to rank the content. This is a way for search engines to know what people find most useful and also what they consider to be as high-quality. If an article is receiving lots of social engagement the content can be identified.

2) Link Building
Long gone are the days of going out and soliciting websites to add links to your site. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to build links by hand by creating high-quality content which is relevant to linking. How can you get your content to websites that are willing to link to your site, if asking them directly would be considered "unnatural"? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it should it be worth linking to. These people may also connect your content to their networks and increase the reach of your content.

3.) Content amplification
It doesn't matter how good the content you publish, it's not going to achieve much success without amplification. Yes, email marketing is an excellent method to amplify content, but it will only reach the people in your marketing database. You can also reach new audiences via social media. If you share your content with your followers, they'll also share it with their personal followers in the event that they find it helpful. Then those people will spread the word to their networks, further increasing your reach. In addition, you'll gain relevant traffic, inbound linking, social signals, and brand recognition All of which can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site's content and how much it is believed to be in its ranking algorithms. Aside from amplifying your content social media can also help increase brand شراء لايكات فيسبوك recognition. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in search result pages. This allows your business to appear in search results for search queries that are branded and not restricted to your website. This is even better. Individual tweets on Twitter were once indexed and shown in search results as well - enabling another way for your website to be ranked in the search results. It was only temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.